Category Marketing

5 Tips for Off-Premise Dining Success

5 Tips for Off-Premise Dining Success

Off-premise dining is rapidly growing and shows no sign of slowing down as we head into 2025. Here are 5 data-backed tips and strategies to take your off-premise game to the next level.

12/9/2024

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From the Test Kitchen: Maple Flavor Magic

From the Test Kitchen: Maple Flavor Magic

Follow along as our talented content chef, Zach Greatting, ventures into the test kitchen to find new and exciting ways to use Simplot products. In this edition, he creates fall-inspired dishes using Simplot Maple City® Potatoes.

10/18/2024

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Combating the Slump: 3 Key Strategies to Reverse Falling Restaurant Traffic

Combating the Slump: 3 Key Strategies to Reverse Falling Restaurant Traffic

Are you seeing a slump in your restaurant traffic? Discover three effective strategies to combat declining traffic in your restaurant and enhance your customer engagement.

10/1/2024

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From the Test Kitchen: Using Caramelized Onions

From the Test Kitchen: Using Caramelized Onions

Follow along as our talented content chef, Zach Greatting, ventures into the test kitchen to find new and exciting ways to use Simplot products. In this edition, he creates dishes using Simplot Simple Goodness™ RTE Caramelized-Style Onions.

9/10/2024

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Four Generations, Four Ideas: Appealing to Every Demographic

Four Generations, Four Ideas: Appealing to Every Demographic

Understanding the commonalities between generations can ensure that your menu reaches the widest audience, while knowing the differences can help you target specific demographic groups. Read on to learn more.

8/21/2024

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From the Test Kitchen: Interesting Ways to Use Avocado

From the Test Kitchen: Interesting Ways to Use Avocado

Follow along as our talented new content chef, Zach Greatting, ventures into the test kitchen to find new and exciting ways to use Simplot products. In this edition, he unveils five inventive ways to use Harvest Fresh® Avocados.

8/14/2024

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Mediterranean Mojo: Tzatziki is Finally Getting the Attention It Deserves

Mediterranean Mojo: Tzatziki is Finally Getting the Attention It Deserves

Tzatziki offers a fresh flavor that’s hard to replicate yet adapts easily to countless types of cuisine. Experiment with it and see for yourself!

6/14/2024

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4 Proven Ways to Add Pricing Power to Menu Items

4 Proven Ways to Add Pricing Power to Menu Items

With high menu prices coming under fire, what can you do to protect and grow your margins?

5/22/2024

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Pucker Up, Buttercup: Why Dill Pickle Flavor is Suddenly Everywhere

Pucker Up, Buttercup: Why Dill Pickle Flavor is Suddenly Everywhere

Restaurateurs are rediscovering the versatility and profit potential of this bold and complex taste.

5/17/2024

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Flavored Avocado Spreads: How to Make Limited-Time Offers More Popular and Profitable

Flavored Avocado Spreads: How to Make Limited-Time Offers More Popular and Profitable

See how our new Flavored Avocado Spreads make limited-time offers even more profitable.

5/15/2024

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Restaurant Apps: The 7 Must-Have Features of Effective Apps in 2024

Restaurant Apps: The 7 Must-Have Features of Effective Apps in 2024

It’s 2024. If your goals are to increase sales and build loyalty, you need to know about the seven features of your restaurant app you shouldn’t go without.

1/23/2024

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How to Boost Value When Menu Prices are Rising

How to Boost Value When Menu Prices are Rising

Do you know how your customers are calculating value today? And what can you do to create additional value that brings them back? Read on for some tips and guidance.

11/13/2023

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AI in Restaurants: How to Use AI to Write Social Media Posts and Ads

AI in Restaurants: How to Use AI to Write Social Media Posts and Ads

Tired of writing social media posts for your restaurant? In this post, you’ll learn the elements of effective social media posts and how to prompt AI tools, like ChatGPT, to create them.

7/27/2023

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Eatertainment: Raising the Bar to Boost Traffic

Eatertainment: Raising the Bar to Boost Traffic

An intriguing eatertainment idea may spur trial and social media fame, but novelty alone is not enough. The food and drinks have to deliver if there's any hope of attracting subsequent visits—the lifeblood of the industry.

2/28/2023

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Restaurant Gift Cards: How to Leverage Them for Better Sales

Restaurant Gift Cards: How to Leverage Them for Better Sales

Are you currently offering gift cards for your restaurant? Do your customers know they are available? Read on to discover how a well-crafted gift card program can work for you to increase revenue and customer loyalty.

1/20/2023

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7 Tips for Restaurant LTOs That Drive Traffic

7 Tips for Restaurant LTOs That Drive Traffic

Limited-time offers (LTOs) have long been one of the most effective tactics to generate excitement and drive restaurant traffic. Here we offer some tips to help you make your LTOs popular and profitable.

8/4/2022

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How Restaurants Are Weathering Inflation and Labor Challenges

How Restaurants Are Weathering Inflation and Labor Challenges

Halfway through 2022, restaurants continue to grapple with the twin challenges of high inflation and scarce labor. So what are they doing to survive? Where are the opportunities? And what's the path forward?

7/28/2022

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How Much Does It Cost to Start a Food Truck?

How Much Does It Cost to Start a Food Truck?

Wondering if a food truck is a good fit for your business? How much does it cost to set one up? What permits do you need? There are many things to consider before taking the leap.

6/14/2022

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Design a Restaurant Website in 3 Easy Steps

Design a Restaurant Website in 3 Easy Steps

Creating a restaurant website is by far the best way to ensure your customers find you and understand your offerings. This post will teach you to create a restaurant website and include the content you need to attract and inform your audience.

5/27/2021

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How to Use Google to Help Patrons Find You

How to Use Google to Help Patrons Find You

Every day, people are searching for a restaurant on Google. Make sure you're the one they find.

4/14/2021

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25 Survival Strategies for Breakfast Spots and Diners

25 Survival Strategies for Breakfast Spots and Diners

As we head into the second (or for some operators third) week of stay-at-home guidelines from state and federal governments, operators are reporting plummeting sales and empty dining rooms. Here Simplot Corporate Executive Chefs Roberto Roman and Michael Zeller offer timely advice for breakfast- and lunch-focused operators new to takeout, delivery and grab-and-go service.

3/27/2020

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8 Strategies for More Effective LTOs

8 Strategies for More Effective LTOs

Learn how to take your LTOs to the next level.

7/11/2019

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Do Restaurant Loyalty Programs Really Work?

Do Restaurant Loyalty Programs Really Work?

How loyal are your customers? Chances are, not very. According to one study, 43% of diners said they spend less than 25% of their total 30-day restaurant budget at their favorite restaurants.

7/1/2019

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How to Handle Bad Reviews Online: Lessons You Can Learn From Other Businesses and Mistakes on Popular Review Sites

How to Handle Bad Reviews Online: Lessons You Can Learn From Other Businesses and Mistakes on Popular Review Sites

If you ignore a bad review or post a retaliatory response, your current (and potential) customers aren't going to look favorably at you or your business.

5/27/2019

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Why Your Restaurant Should Have Special Limited Time Offers and How to Advertise Them the Right Way

Why Your Restaurant Should Have Special Limited Time Offers and How to Advertise Them the Right Way

Are you hoping to attract new, or more, clients to your restaurant? Fresh ideas could be just what you need to drive more people through your doors. Use these simple tips to help you promote LTOs that will not only bring in new customers but will get your regulars to expand their dining horizons.

5/13/2019

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Social Media for K-12 Nutrition Programs

Social Media for K-12 Nutrition Programs

How to use social media to get the word out about what's happening in your school nutrition program.

1/10/2019

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That's Good, But Is It Instagram-worthy?

That's Good, But Is It Instagram-worthy?

Here's some advice to help you make the most of this important social media spotlight.

10/17/2018

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5 Elements of an Effective Customer Loyalty Program

5 Elements of an Effective Customer Loyalty Program

Here are 5 things you can learn from the industry leaders when planning your own program.

7/9/2018

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Harnessing Your Customers? Creativity for LTOs

Harnessing Your Customers? Creativity for LTOs

Learn the right way to involve customers in the creation of your LTOs.

2/5/2018

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Please Don't: 6 Things to Avoid in Restaurant Loyalty Programs

Please Don't: 6 Things to Avoid in Restaurant Loyalty Programs

By now, you're probably aware of the benefits of starting a restaurant loyalty program: Higher traffic, higher average checks, etc. Truly it pays to reward your best customers and keep them coming back.

1/5/2018

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